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LIGHTLAS
Strategy Consulting and Intelligence
The Lightlas is a global provider of business strategy, intelligence, research and analytics solutions, primarily serving the TCG(Technical consumer goods), FMCG and retail sectors.
Addressing the needs of businesses in the intelligence age, our customised solutions provide a truly connected approach, delivered by talented minds and strengthened by our organisational intelligence platform and network, rich with knowledge, cutting edge tools and advanced analytics.
We are helping them make smarter decisions, accelerate value and gain a competitive edge. Headquartered in the UK with additional partners in the USA, UK, Switzerland, Romania and India.
Intelligence. Accelerated
Lightlas Limited는 모바일, 소비자가전 및 FMCG부문의 사업 전략, 마케팅 전략, 조사기획(Consumer Market Intelligence), 경쟁사 조사 분석, KPI 운영 전략 등에 대한 컨설팅 및 전략 실행을 지원하고 있습니다.
OUR CAPABILITY
Strategy Consulting and Research Capability
At The Lightlas and Partners, we work with Marketing, Product and Commercial teams from Global Fortune 500 companies around the world, supporting them with their strategy work – providing visibility and in-depth analytics of their markets
A dedicated team creates for the project, comprising category specialists, business analysts, data/research engineers and visualisation experts. The team gathers over 70 datasets on the target industry from specialist research agencies such as Nielsen, Euromonitor and Innova, and bring in primary data by conducting over 35,000 consumer surveys.
MAJOR CUSTOMISED SERVICES
Experiences and expertise for more than 20 years
The Lightlas provides the customised consulting services for their needs in the area of business strategy, market and consumer research, and intelligence
Lightlas는 사업전략, 시장 및 소비자 조사 등에서 고객님을 위한 맞춤 컨설팅 서비스를 제공하고 있습니다.
BUSINESS STRATEGY PLANNING
Short, Mid and Long Term Strategy
Commercial Strategy
Management Strategy
Marketing Strategy(ATL, BTL, Investment)
Major KPI Setting and Operation
We offer the best customized services for each customer, and we will do our best to help you and show you the tangible outcomes in all your areas. Please contact us now and get help from business experts
고객 맞춤화된 서비스, 전문성, 글로벌 역량을 통한 적극적 지원을 통해 가시적인 효과를 실현토록 최선을 다하고 있습니다 . 지금 연락해서 비즈니스 전문가의 도움을 받아보세요
CONSUMER AND MARKET INTELLIGENCE
Brand Attitude Survey
Consumer Response Survey
Consumer Decision Journey
Dealer Attitude Survey
Market Response Survey
Sell-in and Sell-out Analysis
Analytics Platform
MMM(Marketing Mix Modelling)
Market and Consumer Trend
Cloud Sourcing Platform
We conduct all proper researches and analysis activities based on a product and service cycle in your area
제품 및 서비스 사이클에 따른 모든 조사를 체계적으로 수행하여 투자 대비 최고의 효율과 성과를 창출하도록 도움을 드립니다
BUSINESS INTELLIGENCE
Competitor Strategy and Intelligence
- Global and Local Business Strategy
- Operation and Management Strategy
- Commercial Reward
- Sales and Marketing Strategy
- Organisation Strategy
- Case Studies for Business Success
- Profiling Services
We help you understand your competitors and their key strategies in terms of management, marketing, commercial, sales, KPIs, and operation strategies etc.
경영전략, 영업 및 마케팅 전략, KPI운영 전략 등 경쟁사에 관한 모든 전략을 이해하실 수 있도록 도움을 드리고 있습니다.
RESEARCH TRAINING SERVICE
Introduction of Market and Consumer Research tool
Full training session of market research activities for strategy planning
사업 및 마케팅 전략 수립을 위한 조사 방법 및 인사이트 개발/활용방안을 소개합니다.