How to turn data into knowledge?

Financial technology, popularly referred to as FinTech, is one of the fastest growing areas in technology innovation and is a favourite for venture capitalists. Fintech refers to a set of technologies that focus on new ways of delivering banking and financial services to consumers. Over time, Fintech has evolved and disrupted almost all aspects of financial services, including international and domestic money transfer, bill payments, currency exchange, investments, consumer finance, insurance, securities settlement, and cryptocurrencies, among others. The company needs data analytics advisory services to undertake a review of how to turn data into knowledge, for example, identifying new business models around consumer data and determining the marketing strategy, which can lead to improved customer experience/loyalty and operational cashflow, while ensuring GDPR data privacy compliance throughout. Especially, the company wants strategic advices on how to create new business opportunities and expand customer services over the coming years through big data the company has.

key business questions from the company are:

· How to turn our data into knowledge?

· How to refine or build a new business model around consumer data?

· How to improve our Customer Experience (CX) with data?

· How to refine marketing strategy?

· How to turn data into Cashflow?

· How to be compliant with Data Privacy Regulation – GDPR in particular?

we confirmed the following 4 core objectives of this project to establish a data-driven business growth strategy:

· Objective 1: Data analytics and target group setting (Data segmentation focus)

· Objective 2: Go-To-Market digital strategy planning for marketing excellence

· Objective 3: New business development strategy planning

· Objective 4: Data protection and usage guideline preparation for data operation excellence

Please contact me if you need advices or strategies for your big data usage. lightlas.uk@gmail.com